Multi-criteria decision making for sustainability and value assessment in early PSS design

Abstract

Sustainability is increasingly recognized as a key innovation capability in the organization. However, it is not always evident for manufacturers how sustainability targets shall be "mixed and matched" with more traditional objectives-such as quality, time, cost, and performances-when designing and developing solutions. The emergence of "servitization" and product-service systems (PSS) further emphasizes the need for making thoughtful trade-offs between technical aspects, business strategies, and environmental benefits of a design. The objective of this paper is to investigate how multi-criteria decision making (MCDM) models shall be applied to down-select PSS concepts from a value perspective, by considering sustainability as one of the attributes of a design contributing to the overall value of a solution. Emerging from the findings of a multiple case study in the aerospace and construction sector, the paper presents a five-step iterative process to support decision making for sustainable PSS design, which was further applied to design an electrical load carrier. The findings show that the proposed approach creates a "hub" where argumentations related to "value" and "sustainability" of PSS solution concepts can be systematically captured in a way that supports the discussion on the appropriate quantification strategy.