Product quality, quality services, price toward customer satisfaction at Indosat Ooredoo

Abstract

This study aims to determine the effect of product quality, service quality and price to Ooredoo indosat customer satisfaction. The research is based on the increasingly advanced telecommunication industry in Indonesia so that the author realizes the importance of product quality, service and price in creating customer satisfaction. The method used in this research is a quantitative research method that develops and uses mathematical models, theories and / or hypotheses related to the phenomenon around. The purpose of this quantitative study is to test the hypothesis to produce answers to the research of the subject under study. In the primary data collection, the authors use closed questions and in closed questions the authors use the likert scale with a sample of 121 respondents in the population of Indosat Ooredoo customers. In data processing, writer use SPSS 22.0 for windows program and get regression equation from result of analysis of influence of product quality, service and price to Indosat Ooredoo customer satisfaction. Based on the research results prove, both partially and simultaneously, research reject Ho and accept Ha. So it can be concluded that product quality, service and price variables have a positive and significant effect on customer satisfaction of Indosat Ooredoo.