Simplification of the Role of Public Relations

Abstract

An organization's public relations practice tends to shift and obscure the initial concept. A supplier company for construction needs in Batam City in 2012 then experienced an internal conflict. Workers or employees take a demonstration in the yard of the company building. They objected to the wages of work at that time so they held a demonstration to demand a salary increase. Then what is the role of public relations? This study aims to seek simplification or simplification of the role of public relations by company management. The results of this study indicate that there was a simplification of the company towards the role of public relations in a company. This form of simplification includes the company imposing the role and duties of public relations to the operational secretary which in fact is different from the work area, causing multiple tasks by one division. So that the public relations division is also burdened with the work of selling the company's products.