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Marketing management of a brand

  • Nowotarska-Romaniak B
  • Kasztalska A
European Journal of Service Management (2018) 28 223-230
DOI: 10.18276/ejsm.2018.28/1-28
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Abstract

… used in the marketing, which creates the demand of a product. The second goal is to present are levels inside brand, diversity of a brand and brand identity in the context of a marketing. …

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APA

Nowotarska-Romaniak, B., & Kasztalska, A. M. (2018). Marketing management of a brand. European Journal of Service Management, 28, 223–230. https://doi.org/10.18276/ejsm.2018.28/1-28

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