Research of color affordance concept and applying to design

Abstract

Color Affordance is a very useful term in the fact that it is a new approach method that applies various environments and human relationship as well as various psychology researchers' opinion in an overall systematic theory. Color Affordance has its basic principle in using color in a certain field to directly and indirectly induce human action. However, there has never been a systematic case study regarding specific color affordance concept. Although the above mentioned color marketing, color dynamics, color therapy, are all affordance theory based on human psychology and remembrance to color and physiological phenomena, this broad affordance concept has insufficient aspects in regards to various human environment or specific situations. © 2012 Springer-Verlag.