A Conceptual Model to Determine Factors Influencing Mobile Money Banking Adoption in Ghana

Abstract

The growth of mobile money service in Ghana has been attributed to many other factors outside the spectrum of technology. The research focus is to determine the factors influencing mobile money service from the point of technology. The study analysis was based on Structural Equation Modelling of Partial Least Squares using SmartPLS. It was determined that, the following construct, perceived risk, perceived cost, perceived usefulness, perceived ease of use, compatibility, relative advantage, observability, trialability, and social influence with (p < 0.001) influenced users in adopting mobile money banking in Ghana. The research finding will enable stakeholders related to the mobile money industry to strengthen its gains and sustain its growth in mobile money services. The research present the information technology factors that influence the adoption of mobile money and how these factors should be factored into the development of the mobile money industry. The research also gives industry players the systematic factors they could rely on when making any decision toward user acceptance of mobile money.