The Determinants of Healthy Food Consumption Behaviour During the Covid-19 Pandemic

Abstract

Healthy Food Consumption Behaviour (HFCB) is needed for reducing the prevalence rate of non-communicable diseases and minimizing the negative impacts of Covid-19. Hence, improving HFCB during Covid-19 pandemic is important. Thus, this study investigated the determinants of HFCB during Covid-19 pandemic. More specifically, this study aimed to test the impact of e-health literacy, the perceived threat of Covid-19, digital health communication media usage, perceived benefit of HFCB related to Covid-19, healthy food extension education intensity, healthy food affordability, injunctive norm, descriptive norm, and attitude toward HFCB on HFCB simultaneously. A survey with 249 respondents in the Tangerang City, Indonesia, was performed to collect the data. The data was analysed by using mul-tiple regressions analysis. The research results showed that HFCB was inf luenced by attitude toward HFCB, healthy food affordability, digital health communication media usage, and descriptive norm significantly and positively. It was also revealed that HFCB was significantly and negatively affected by perceived threat of Covid-19. However, perceived benefits of healthy food consumption, e-health literacy, healthy food extension education intensity, and injunctive norm did not pose an impact on HFCB.