Webstrategy formulation: Benefiting from web 2.0 concepts to deliver business values

Abstract

With the accelerating growth of internet users, a rise of globalization, distributed work environments, knowledge-based economies, and collaborative business models, it becomes clear that there is currently a high and growing number of organizations that demand a proper webstrategy. The emergence of web 2.0 technologies has led many internet companies, such as Google, Amazon, Wikipedia, and Facebook, to successfully adjust their webstrategy by adopting web 2.0 concepts to sustain their competitive advantage and reach their objectives. This has raised an interest for more traditional organizations to benefit from web 2.0 concepts in order to enhance their competitive advantage. This article discusses the effective webstrategy formulation based on the web 2.0 concepts in [21] and the differing requirements, characteristics, and objectives in different types of organizations. This research categorizes organizations into Customer Intimacy, Operational Excellence, and Product Leadership, according to the Value Disciplines model in [26]. © 2008 Springer-Verlag Berlin Heidelberg.