The growth of global business has caused many businesses to seek channel members in various countries around the world. Establishing a functional working relationship with new channel members is a difficult process even when there is a shared language and culture between the potential channel members. When entering into a channel relationship with a new channel member with different languages, social cultures, and business cultures the process is even more difficult.
CITATION STYLE
Hunt, K. A., & Rogers, T. M. (2015). The Effect of Culture and Language on Organizational Information Processing. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 122). Springer Nature. https://doi.org/10.1007/978-3-319-13084-2_31
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