Skip to main content
Journal ArticleOPEN ACCESS

The Effects of Mediating Consumer-Based Brand Equity and Moderate Income on Endorser Credibility with Buying Interest

  • et al.
Modern Economics (2019) 16(1) 11-20
DOI: 10.31521/modecon.v16(2019)-02
N/ACitations
Citations of this article
12Readers
Mendeley users who have this article in their library.

Abstract

Indah RP - The Effects of Mediating Consumer-Based Brand Equity and Moderate Income on Endorser Credibility with Buying Interest, Wahab Z., Muchsin SS, Hanafi A. (2019) … The Effects of Mediating Consumer-Based Brand Equity and Moderate Income on Endorser …

Cite

CITATION STYLE

APA

Indah Raya Permata, Wahab, Z., … Hanafi, A. (2019). The Effects of Mediating Consumer-Based Brand Equity and Moderate Income on Endorser Credibility with Buying Interest. Modern Economics, 16(1), 11–20. https://doi.org/10.31521/modecon.v16(2019)-02

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free