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Consistency Versus Variety Seeking Behavior: Situational Effects

Springer Nature, (2016), 365
DOI: 10.1007/978-3-319-16934-7_89
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Abstract

Consumers sometimes behave in a manner predicted by cognitive consistency theories. At other times, they exhibit variety seeking behavior. This report summarizes a number of studies which demonstrate that variety needs differ by situation, sex, and age.

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APA

Faison, E. W. J. (2016). Consistency Versus Variety Seeking Behavior: Situational Effects. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 365). Springer Nature. https://doi.org/10.1007/978-3-319-16934-7_89

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