Abstract
In the preceding chapters of this monograph we have outlined how the Elaboration Likelihood Model accounts for the initial attitude changes induced by persuasive messages, and we have reviewed the evidence for the ELM. We have seen that there are two qualitatively...
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CITATION STYLE
APA
Petty, R. E., & Cacioppo, J. T. (1986). Consequences of the Route to Persuasion. In Communication and Persuasion (pp. 173–195). Springer New York. https://doi.org/10.1007/978-1-4612-4964-1_7
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