A Critical Review of Voice Based Searches and Its Impact on Digital Marketing

Abstract

If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.