Luxury Customer’s Decision Process

Abstract

Luxury selling is firstly about selling Luxury creations. You certainly want to know why your clients buy, or even need to buy, Luxury creations. Let's firstly consider what Luxury is. Luxury for many people means unnecessary, in the sense that the items have no real utility. Luxury for many people implies the unaffordable: ``this is not for me.'' On the other hand, Luxury always offers the feeling of pleasure, of a treat or an experience. Luxury is about quality.