Global Marketing Strategies of McDonald’s

Abstract

The majority of people need to have initially criticized the idea of a nationwide restaurant chain store the same goods, but little did they realize that this brilliant idea would later revolutionize the business landscape. Since opening its ground-breaking first restaurant McDonald's has led the globe since its founding in San Bernardino, California, in 1948 market for fast food. one among the most famous renowned retailer services for food, McDonald's has greater than 30,000 places serving 47 million people daily across 121 different countries. In almost every country where it conducts business, it holds a dominant share of the market for internationally recognized quick service restaurants. Our group has taken up the case of McDonald's in order to study the various ways that a company strategizes as well as differentiates its approaches in various nations, as well as attempt to comprehend the complex factors engaged with the differentiating and positioning approaches of the same business in different, different markets extend throughout the globe.