Abstract
The concluding chapter reflects on why the 2016 election was so important in terms of marketing in politics. The key points tackled in the book are summarized and integrated to provide a clear set of examples and insights for both academic audiences and practitioners. It also includes a set of lessons for practitioners that draws on the lessons from the individual chapters and concisely outlines what practitioners can take in terms of advice from the book.
Cite
CITATION STYLE
Gillies, J. (2018). The US Presidential Race: Advances and Insights for Political Marketing Practice. In Political Marketing in the 2016 U.S. Presidential Election (pp. 113–119). Springer International Publishing. https://doi.org/10.1007/978-3-319-59345-6_8
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