Cultural differences in interface preferences

Abstract

This study aims to examine the reliability of five cultural dimensions of Power Distance, Individualism, Uncertainty Avoidance, Masculinity and Long-Term Orientation towards interface tendency among university students. The second purpose of this study was to test whether there are differences in the pattern of utilization of the interface according to culture. The third purpose of this study was to determine whether there are differences for each of the cultural dimensions of religion and thus has a distinct tendency to interface components. A total of 100 population samplings were collected from the respondents. The questionnaire was adapted from the study of Reinecke (2010), which includes questions for dimension of Power Distance, Individualism, Uncertainty Avoidance, Masculinity and Long-Term Orientation. Data were analyzed using the Cronbach alpha test. © 2013 Springer International Publishing.