CITATION STYLE
Mueller, B., Diehl, S., & Terlutter, R. (2016). The Effects of Gender Egalitarian Appeals in Advertisements on American Consumers. In Advances in Advertising Research (Vol. VI) (pp. 147–161). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-10558-7_13
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