Skip to main content
Book Chapter

Creating Value in Financial Services

  • Melnick E
  • Nayyar P
  • Pinedo M
  • et al.
Springer US, (2000), 1-20
DOI: 10.1007/978-1-4615-4605-4_1
N/ACitations
Citations of this article
21Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… Page 13. CREATING VALUE IN FINANCIAL SERVICES 13 1.4 Customer Value Focused Strategies Value creation begins with strategy. A carefully crafted strategy that appropriately addresses customers' needs and wants is a prerequisite for success …

Cite

CITATION STYLE

APA

Melnick, E. L., Nayyar, P. R., Pinedo, M. L., & Seshadri, S. (2000). Creating Value in Financial Services. In Creating Value in Financial Services (pp. 1–20). Springer US. https://doi.org/10.1007/978-1-4615-4605-4_1

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free