Active Sourcing Strategies

Abstract

The previous chapter addressed the promotional, communicative aspect of recruitment, i.e. the marketing side in the broadest sense. But, having formulated and conveyed a convincing Employee Value Proposition, we still haven’t found a single suitable candidate or potential new staff member. That’s what this chapter is about. After discussing some basic ideas and providing a brief overview, I will describe modern approaches to finding talent on the external labour market, ignoring the classic methods of placing job advertisements or hiring executive search firms. Particularly when filling key and bottleneck functions, it is becoming increasingly clear that these traditional, more passive approaches to recruitment are no longer effective.