Research on analysis and monitoring of internet public opinion

Abstract

The purpose of the research is to collect and analyze the internet public opinion, understand the public voice and feed back in time. Basing on the understanding of public opinion and its related concepts, the paper explained the developing process of public opinion and internet public opinion in their life cycle. Next we the monitoring model of internet public opinion has been built according with the change rule of public opinion. The original information is webpage in internet. Hot topic would be obtained with passive monitoring and active tracking. Furthermore, the situation of internet opinion is discovered. Leading and blocking, these two ways can be used to guide the internet public opinion positively. The research of this paper would be beneficial to quickly grasp and understand internet public opinion and make effective control and guide. It has important practical significance to construct the socialist harmonious society. © 2013 Springer-Verlag.