A pilot study of communication matrix for evaluating artworks

Abstract

The use of information technology in multimedia is becoming common and accessible to users. Artistically literate citizens apply a variety of artistic media, symbols and metaphors to independently create and perform work that expresses their own ideas and communicates their life experience. The arts are the media which provide powerful and essential means of communication. Thinking about art as a process of social interaction, how the artist’s performances are conceived, developed, delivered and received, and how the viewer is attracted, accurately understanding the artwork, and affected by the artwork need to be studied. Therefore, the purpose of this study is intended to derive and validate the cognitive factors that affect artworks, and to propose a communication matrix for evaluating artworks. The results suggested that the communication matrix approach will be validated in more testing and evaluating of artworks in further study.