THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE

Ali A. Abou Ali; Alaa A. Ali; Nehale Mostapha

Journal ArticleOPEN ACCESS

THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE

Abou Ali A
Ali A
Mostapha N

BAU Journal - Society, Culture and Human Behavior (2021) 2(2)

DOI: 10.54729/2789-8296.1051

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Abstract

… of planned behavior (TPB), technology acceptance model (TAM), and the unified theory of acceptance and use of technology (UTAUT) … Many online stores apply number of marketing tactics, such as price discounts, free delivery, free sample, and various payment options, to …

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APA

Abou Ali, A. A., Ali, A. A., & Mostapha, N. (2021). THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE. BAU Journal - Society, Culture and Human Behavior, 2(2). https://doi.org/10.54729/2789-8296.1051

THE ROLE OF COUNTRY OF ORIGIN, PERCEIVED VALUE, TRUST, AND INFLUENCER MARKETING IN DETERMINING PURCHASE INTENTION IN SOCIAL COMMERCE

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