Framing and production of stardom in the digital age. Case study: Rosalía’s el mal querer in the spanish written press (2018-2020)

Abstract

We still have not found academic research on the figure of Rosalía. Stardom in popular music within the framework of the digital age, as a phenomenon typical of post-massive societies, is an unexplored scientific realm in our country. Our main objective is to analyze the frames provided by the four main media agencies of the national general press (El País, El Mundo, La Vanguardia and ABC) around the Catalan star. After a narrative and rhetorical framing analysis of 331 articles, we have found a total of 10 culturally embedded frames. The results of the research show the presence of frames and counter-frames within the same media, which makes clear the complexity of the phenomenon and the polymorphic nature of stardom in the digital age, as well as the transformations in identity in globalized culture.