… cues from Silicon Valley, venturing into the field of developing creative technology and design … argues, advertising agencies are suffering from an 'exodus of good digital talent' who … reverse this trend and to avoid disintermediation by Silicon Valley start-ups, advertising agencies …
CITATION STYLE
Brodmerkel, S., & Carah, N. (2016). Instructions: Producing Participation. In Brand Machines, Sensory Media and Calculative Culture (pp. 35–66). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-49656-0_2
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