A survey study of chinese drivers' inconsistent risk perception

Abstract

It is important to identify factors contributing to drivers' risk taking behaviors in order to reduce traffic accidents and fatalities. This study conducted a survey to investigate drivers' risk perception towards different risks encountered in daily life. Totally 438 subjects responded to the survey and indicated their likelihood of engaging in risk activities in different domains. The mean of likelihood to lend friend money is the highest and to shoplift is the lowest. It was found that respondents were most likely to engage in financial risks. Then it was social risks, safety risks, recreational risks and ethical risks. Respondents were least likely to engage in health risks. Male drivers were more likely to engage in the risks than female drivers in some factors. © 2009 Springer Berlin Heidelberg.