IMPACT OF FINANCIAL LITERACY ON INVESTMENT DECISIONS IN KACHCHH REGION OF GUJARAT STATE - A REVIEW OF LITERATURE

Abstract

Today in the competitive nancial market, it is necessary that people should be nancially literate. The economy of our country is facing one such problem that is nancial literacy which is a major challenge faced by all the countries globally. Financial Literacy is the mix of one's knowledge, skill, ability and attitude towards nancial matters. Therefore, the need for nancial literacy has become inevitable. Ÿ Research from around the world reports inadequate Financial Literacy which raises serious concerns about the ability of individuals to secure their nancial well-being. Ÿ Country like India which has young population, the government is in a position to increase the level of nancial literacy through nancial education programs and launching of new programs. Ÿ Financial literacy goes beyond the provision of nancial information and advice. It is the ability to know, monitor, and effectively use nancial resources to enhance the well-being and economic security of an individual, his family, and his business. Ÿ This present research work is carried on with the objective to study the nancial literacy of individuals and its impact on investment decisions in Kachchh Region of Guajarat State