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Book Chapter

Interindividual Differences

  • Hoffmann S
  • Akbar P
Springer Fachmedien Wiesbaden, (2023), 117-129
DOI: 10.1007/978-3-658-39476-9_8
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Abstract

In this chapter, you will learn what is meant by market segmentation, how consumer behavior changes as people age, and how lifestyles, values, and culture influence consumer behavior. You will learn the following models: AIO approach, lifestyle typologies, Schwartz’s concept of values, and Hofstede’s concept of culture.

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APA

Hoffmann, S., & Akbar, P. (2023). Interindividual Differences. In Consumer Behavior (pp. 117–129). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-39476-9_8

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