Training mode of media management talents - A comparative study between mainland China and Taiwan

Abstract

In China, with the development and convergence of traditional media and continuous emergence of new media, the demand for professional media managers is becoming more and more urgent. However, since media management is an interdisciplinary profession, needing the combination of multi-subject knowledge, skills and practical experience, it's never easy to train an effective media manager. It might be easy to train common journalists, but it is quite difficult to train media talents of high quality proficient in management. This article is going to mainly compare modes of media talent training between Taiwan and Mainland China, emphasizing especially on the training mechanism of media talents in colleges and universities in Taiwan, hoping to offer some references and suggestions for media talent training in Mainland China. © 2012 Springer-Verlag.