ARTIRILMIŞ GERÇEKLİK UYGULAMALARININ REKLAM BEĞENİ DÜZEYİNDEKİ ROLÜ

Abstract

Rapid developments in technology force individuals to discover different procedures. The simultaneous unification of real and virtual worlds and its convincing form make people feel as if they were in science fiction films. Within the adventure beginning with virtual reality, a virtual world is substituted with real images. Augmented reality is the visualization of the message wished to be given with audio-visual methods as 3D. It a novel world formed with the unification of real and virtual worlds. Whatever fields it is used in such as education, health, advertisement, defense or social life, augmented reality provides people with easiness, speed, information and entertainment. With this study, we aimed at showing how the use of augmented reality in advertisements affect the level of liking. With 30 students, we formed the study group, and by showing the augmented reality application to the group, the levels of perceptions were measured in terms of liking, interesting points, differences and attractiveness of the advertisements. In conclusion, the augmented reality application was observed to contribute to liking advertisements positively.