Abstract
Seeking to determine the cross-cultural importance of selected temporal dimensions in the consuming of health-care services, research was undertaken in two countries, the US and Thailand. The results suggest that availability, accessibility and attitudinal differences may have resulted in variations in temporal patterns of consuming behavior for health care services between the two countries.
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Anderson, B. B., Lancaster, W., & Venkatesan, V. (2015). A Cross-Cultural Study of Temporal Patterns in the Consuming of Health Care: Considerations for Measurement of Service Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 377–380). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_103
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