Google Tag Manager and Google Analytics APIs

Abstract

Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics' tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare's LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment. Getting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics.