Exploring Online Food Delivery: An Examination through Bibliometric and Visualization Analysis

Abstract

The primary advantage of online food delivery lies in its capacity to provide convenient access to food anytime and anywhere, addressing the needs of today's fast-paced lifestyles. However, within the realm of "Online food delivery systems," a discernible research gap exists. This study aims to address this gap by offering a comprehensive bibliometric overview, shedding light on the current research landscape. Understanding this field's nuances is crucial for refining business strategies and advancing scholarly knowledge. Through a meticulous review of 255 publications spanning 2000 to 2022 and employing techniques such as keyword co-occurrence and co-authorship analysis, the study identifies influential authors, noteworthy journals, and emerging trends. This not only enriches academic discourse but also encourages collaboration and uncovers global research patterns. The insights gleaned from this study serve as a foundational cornerstone, deepening our understanding of the complexities inherent in online food delivery. By elucidating the existing body of knowledge, this research contributes significantly to the broader comprehension of this domain. Its impact resonates beyond academia, resonating with industries, policymakers, and consumers. It facilitates informed decision-making, ignites innovation, and aids in the formulation of effective strategies. In an era characterized by the rapid digital transformation of consumer behaviors, this research assumes a pivotal role in guiding the evolution of food delivery services. It aligns these services with the dynamic preferences and lifestyles of individuals, ensuring their continued relevance and effectiveness.