Gate opening effect: Toward understanding mobile-specific service evolution

Abstract

There is an increased presence of Internet business players on the mobile Internet, such as Apple and Google. The different players are exploring different business models in the emerging mobile Internet. With increased convergence toward the Internet, the mobile business engineering is involved in a new type of business model engineering. The author compares the business models of mobile platform software. The author describes the role of enabler in mobile business model engineering. Then, the author proposes a gate opening effect in deploying the enabler from the viewpoint of the enabler's role in business model engineering in the emerging new Internet. © 2011 Springer-Verlag.