Income and product substitution effect on eggs demand

Abstract

Chicken eggs have a role as a source of animal protein and have a complete amino acid structure. Income has a direct effect on the amount of demand for goods and services and is closely related to income per capita in an area. The availability of a goods are not always stable so that substitute products are needed to meet the demand of the community. This study aims to analyze the effect of consumer income and substitute products (tempeh, tofu, and chicken meat) on chicken eggs demand. The research was conducted from September to October 2019. The population of households in the research sites was the highest in Makassar City, then sampling is done to determine the sample size needed by using the Multistage Random Sampling technique; respondents in this study were 60 people, primary data were using a survey method with a series of observations, interviews, and questionnaires, then the data obtained will be processed using Statistical Solution of Products and Services with multiple linear regression analysis models. The results showed that tempeh, tofu and chicken meat effect significantly on chicken eggs demand. Partially, tempeh and tofu have a significant effect on chicken eggs demand, but chicken meat has no significant effect.