True and fake in axiological perspective (on the example of digital media resources)

Abstract

The paper is devoted to the analysis of the relations of axiological categories of truth and falsity (fake, mystification) in the digital information space. The evolution of online media has challenged the basic principles of journalism, above all its focus on objectivity and reliability in the transmission of content. Provocativeness and simulativity not only obtained the status of expression in the postmodern era, but they also became a universal algorithm of social behavior. The paper deals with such vectors of fake information functioning as clickbaiting, viral advertising, fake applications and programs, sites for generating fake information and digital algorithms for audio-visual falsification of content. The study showed that the intersemiotic architecture of the digital space allows one to update false events and design falsified information, turning the Internet into a tool of ideological programming.