Application of big data in smart marketing of all-for-one tourism

Abstract

In recent years, with the rise of “Big Data”, all kinds of industry have turned around with the help of “Internet+”, and the deep integration of tourism and “Internet+” has also conformed to this trend of the times. With the advent of the mass tourism era, big data has played an increasingly important role in the tourism industry. With the development of big data technology, smart tourism has become a hot spot in tourism information construction. In addition to integrating tourism resources and strengthening infrastructure construction, how to make destination tourism marketing has become a new topic in front of the government tourism authorities.