The Internet has grown extremely fast and given birth to E-taling, a new and popular way to sell goods online. Developing a trustworthy environment to generate customer trust is a powerful tool to sustain customer loyalty for E-tailers. This research proposes and validates the importance of information quality and customer orientation in website design on trust-building. More importantly, our research model suggests that customer orientation not only has a direct effect on online trust, but also moderates the relationship between information quality and trust. An laboratory experiment was setup and a large-scale survey was conducted to test our research model and proposed hypotheses. Results support our hypotheses. Managerial and theoretical implications are discussed. © 2012 Springer-Verlag.
CITATION STYLE
Cai, S., Yuan, X., & Chu, K. (2012). Validating the relationship between information quality and trust: The moderating effect from customer orientation. In Lecture Notes in Business Information Processing (Vol. 123 LNBIP, pp. 13–24). Springer Verlag. https://doi.org/10.1007/978-3-642-32273-0_2
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