Analysis of Movie Genre Availability, Service Quality, and Movie Quality on Netflix User Satisfaction in Indonesia

Abstract

The purpose of this study is to examine and analyze the influence of the availability of movie genre, service quality, and movie quality of Netflix user satisfaction in Indonesia. This type of research is quantitative research. The research variables are availability of movie genre, service quality, movie quality, and satisfaction. The data collection technique used is a questionnaire with a Likert scale measurement scale. The number of research samples are 85 samples. The data analysis technique used multiple linear regression with the SPSS program. The findings of this study indicate that the availability of movie genre is stated to have an insignificant effect on satisfaction, Netflix service quality is stated to have a significant effect on satisfaction, and the quality of Netflix movie is stated to have a significant effect on satisfaction. Keywords— Availability of movie genre; service quality; movie quality; satisfaction; Netflix