Abstract
This paper presents an interdisciplinary approach to transfer knowledge of human-centered design and usability engineering to the field of communication planning. Communication planning is a systematic process to identify target groups for specific marketing goals and when and how to reach them. We believe that by transferring methods and an overall iterative design process effectiveness and efficiency of the communication planning process as well as the overall success could be improved. © 2013 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Schneidermeier, T., Maier, F., & Schricker, J. (2013). Human-centered communication planning: A conceptual approach. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8015 LNCS, pp. 94–102). https://doi.org/10.1007/978-3-642-39253-5_11
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