How to enter the Chinese luxury market? The example of Swatch Group

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Donze, P. Y. (2017). How to enter the Chinese luxury market? The example of Swatch Group. In Global Luxury: Organizational Change and Emerging Markets since the 1970s (pp. 177–194). Springer Singapore. https://doi.org/10.1007/978-981-10-5236-1_9

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