Neuroculture

Abstract

In essence, the innovative aspect of Neuroculture concerns the combination of latest neuroscientific knowledge with the experiences gained from organizational culture in the past 30 years. In addition, numerous insights from sociology as well as from psychology are integrated into a consistent whole. Great emphasis is given to provide a high practical value for analyzing, fostering and changing organizational behavior and culture—for example, to promote success or to prevent problems. Accordingly, after introducing Neuroculture, the operationalization of the concept is prepared with easy to use templates, methods, models and inventories. See how Bourdieu’s “fine distinctions”, Schwartz’s “Value System” and many other theories are built into that. All this is enriched by many company-examples and excursions on current issues from society, politics and general lifestyle.