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Book Chapter

Shiller, Robert J. (born 1946)

  • Sent E
Palgrave Macmillan UK, (2018), 12273-12280
DOI: 10.1057/978-1-349-95189-5_2891
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Abstract

Franchising, which is common in many advanced economies, is a contractual form of vertical integration. This article examines the economic rationale for choosing franchising over vertical integration. It also examines the influence of the franchisor's ability to maximize its own profit.

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APA

Sent, E.-M. (2018). Shiller, Robert J. (born 1946). In The New Palgrave Dictionary of Economics (pp. 12273–12280). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-349-95189-5_2891

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