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Mechanism of Innovation and Digitalization to Create Competitive Advantage of Indonesian’s MSMEs

  • Putri V
  • Putro B
Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia (2024) 133 Vini Wiratno-527
DOI: 10.15405/epsbs.2024.05.43
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Abstract

… innovation and digitalization approaches. This research identifies how innovation and digitalization create … The results of this study indicate that innovation and digitalization can create a …

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APA

Putri, V. W., & Putro, B. A. (2024). Mechanism of Innovation and Digitalization to Create Competitive Advantage of Indonesian’s MSMEs. In Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia (Vol. 133, p. Vini Wiratno-527). European Publisher. https://doi.org/10.15405/epsbs.2024.05.43

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