Abstract
In appreciation and gratitude to H. Igor Ansoff, “The Father of Strategic Management”—a giant in the field. Whose Strategic Success Hypothesis and numerous other contributions in strategic management progressed the study of management to a state where organizations can succeed in turbulent, changing, and surpriseful environment. Your legacy of brilliance and foresight continues on in this updated manuscript so that future generations of scholars and managers can benefit from the ‘Ansoff approach.’
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CITATION STYLE
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2019). Optimizing the Strategic Portfolio. In Implanting Strategic Management (pp. 197–253). Springer International Publishing. https://doi.org/10.1007/978-3-319-99599-1_11
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