An Introduction to Sports Entrepreneurship

Abstract

Entrepreneurship is an important process that transforms sport through innovation and creativity and the purpose of this chapter is to focus on the link between sport and entrepreneurship to derive an understanding of sports entrepreneurship. This chapter highlights how there is a substantive gap in the entrepreneurship and sports literature that requires further concept attention. The role of entrepreneurship and innovation is discussed that includes a focus on the process stages and includes an emphasis on initiative in the sports context that may determine how sports entrepreneurship is cultivated. An overview of the chapters and the reasons why this book contributes to the emerging sports entrepreneurship literature is stated.