Abstract
People naturally apply their intuitive and logical thinking modes in making decisions. However, uncertainty and complexity predictably cause people to make decisions which, upon further reflection, they no longer consider wise. In addition, the heuristics and biases people apply in making decisions likewise lead them astray. Decision analysis provides a systematic and theoretically sound means of applying intutive and logical thinking to solve these problems and make better decisions.
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CITATION STYLE
Celona, J. (2016). The Nature of the Beast. In Springer Series in Operations Research and Financial Engineering (pp. 13–29). Springer Nature. https://doi.org/10.1007/978-3-319-30040-5_2
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