Macroeconomic prospects and challenges: international business and green economy

Abstract

The global economy's shift into the post-industrial phase exacerbates worldwide challenges which demand adherence to green economy principles for resolution. This economic paradigm aims for sustainable development and the harmonization of interactions with natural systems. The article examines macroeconomic strategies and their interplay with international business in championing the green economy. It scrutinizes the current state of the global economic terrain and highlights the impact of green technologies on corporate structure and strategy. The study focuses on the pivotal role of international entrepreneurship in achieving sustainability goals, resource efficiency, and the reduction of carbon emissions. It details the progressive tendencies and innovations that entrepreneurs must consider when formulating corporate strategies in line with the green economy's demands. The significance of deep eco-innovations as obstacles on the path to ecological sustainability is recognized, and the need for their integration into corporate culture and operational practice is emphasized. The concluding insights lead to recommendations aimed at assisting international business entities in optimizing the use of ecological innovations to enhance competitiveness and resilience in the face of modern environmental challenges.