E-commerce gives chances to businesses of all sizes to compete globally. It opens the doors to new product, services, and creates opportunities. Though e-commerce was made possible 25 years ago, it is relatively new in Lao PDR. Merely 12.8% of firms owns website. Lao government’s recent development in infrastructure and policy, in conjunction with cooperative agreement with developed countries, presents a promising future for e-commerce. One key success factor for e-commerce is service quality. A high-quality website draws customer and leads to purchase. This study proposes an improvement to ES-QUAL, a framework for electronic service quality, to address missing quality dimensions and adaption for quality measurement of C2C websites in Lao PDR.
CITATION STYLE
Vilaysuk, B., Ramingwong, L., Ramingwong, S., Eiamkanitchart, N., & Cosh, K. (2019). Measuring quality of C2C E-commerce websites in Lao PDR. In Advances in Intelligent Systems and Computing (Vol. 760, pp. 505–515). Springer Verlag. https://doi.org/10.1007/978-981-13-0344-9_43
Mendeley helps you to discover research relevant for your work.