Pilot evaluation of an online observatory of agricultural electronic markets

Abstract

The growing number of electronic markets (e-markets) that offer agricultural products and supplies and that are currently operating online, may create confusion to a typical Internet user that is searching for interesting e-markets online. To overcome this information overload, appropriate Internet-based services can be introduced. To this direction, this paper presents the development and pilot evaluation of an online observatory of Greek agricultural e-markets. This observatory aims to help users that search for agricultural e-markets online, according to characteristics such as their products, their services, or their geographical coverage.